Parariya.

Case study • Retail

52% mobile conversion lift after composable commerce relaunch

OrbitMart's monolithic commerce stack throttled experimentation, blocked personalization, and slowed launches in new markets to 18 months.

Client
OrbitMart Global
Region
12 countries
Duration
9 months
Practices
Website Design & Engineering, Cloud, AI & Data

Impact

Outcomes that mattered

52%

Mobile conversion uplift

3.4x

Page performance

12

Countries launched in 5 months

−68%

Time-to-market

The challenge

OrbitMart's monolithic commerce stack throttled experimentation, blocked personalization, and slowed launches in new markets to 18 months.

Our approach

  • Designed a composable commerce architecture (MACH) with a global design system.
  • Re-platformed onto Next.js + headless commerce with edge-rendered storefronts.
  • Introduced an experimentation platform and AI-driven recommendations.
  • Localized into 12 markets with country-specific merchandising guardrails.

The solution

A composable commerce platform with a unified design system, experimentation, and AI personalization.

A rare blend of design excellence and engineering depth. Our customer experience leap was immediate and measurable.Monica Lee, VP Digital Commerce, OrbitMart Global

What this means for similar programs

The pattern beneath this engagement is one we apply repeatedly across retail clients: a phased approach, embedded senior practitioners, and a measurement plan negotiated up front. The result is faster outcomes, fewer surprises, and an operating model your teams can run themselves.

Ready for a similar outcome?

Bring us your hardest problem.

A 30-minute briefing with a Parariya principal will tell you whether this kind of program is right for what you're navigating — and how we'd shape it.